Who would distribute my thriller?
Distribution is a way in which a film is made available to an audience. This includes marketing in order to make the audience aware that the film exists. The distribution platforms for a film include: the cinema, selling the film rights to TV networks, DVD sales, SKY, video on demand, Netflix, Amazon prime, Xbox live, Google play, Youtube and ITunes.
Cinema is where films make most of their money, however 9/10 films don't make it into the cinema, therefore most have to find an audience other ways. For a low budget film maker, it is essential for them to go to film festivals. They are essential as this is a way to find a distributor for your film. Film festivals include free festivals in Brighton and London.
Once we have sold our film to a distribution company, they will then market, advertise, create a social media campaign, get your film a certificate and handle all the press interviews. They will then pitch it to independent cinema chains like Curzon.
It's important to strike the right deal with a distribution company in order to maximise our chance of profit. Distribution companies will take money off digital platform fees, advertising and cinema rentals. Therefore, getting the right deal is important and low budget film makers need to decide whether to sell all their rights to the distributor (and make a small profit) or cut a deal with them.
A big Hollywood company would make or distribute my film because I believe it's a really entertaining film, and Hollywood are known to be very successful at thrillers, therefore they may give my film an opportunity. For example, New Line in Hollywood have made Anabelle and Final Destination 5. However, a big company in Hollywood is unlikely to distribute our film because I'm a first time film maker which means I am an amateur in this business. I also have a very small budget for a very small audience. The equipment I use is semi-professional, and I have unprofessional setting and make-up. To get my film to my audience, I will use social media. I will post my film on facebook or youtube, and try to get it playing in local festivals or cafes.
However a low budget company like Vertigo could distribute my film. They will be able to distribute my film nationally. The problem is that the only cinemas that they can afford are the Art House Cinemas, which are not very popular. Not a lot of people will be able to see that film in the cinema, but we can also release DVDs or show our thriller online. An example of a vertigo film is Sweeney.
Our thriller is in the similar position as the film “Retreat”. It is an English low budget film distributed by the Vertigo company. It is a thriller with no well-known actors in it and director was not known too. The film is not made on a pre-based story which makes it more difficult to get into the cinemas but also to get the right audience. It was released in the UK but in the other countries it was only released only on DVD. Due to its subject matter it would be likely to get a UK cinematic release in at least arthouse cinemas in the UK and if successful would then be picked up for a platform release in further selected cinemas. However, It took part in some of the international festivals so that is why the film was released in USA as well.
If our film will be successful in England and know I am going to look for a
company who would distribute my film in the USA and Europe. In Europe I would probably look at the French company Pathé who has distributed Slumdog Millionaire and in USA I would look at Warner Bros. They are the best distribution companies which would be suitable for our thriller. They have demonstrated in the past that they are prepared to take risks on first time British directors and low budget filmmakers and therefore we feel that they would be sable to distribute our film around North America as they will show our film in a wide range of areas.
company who would distribute my film in the USA and Europe. In Europe I would probably look at the French company Pathé who has distributed Slumdog Millionaire and in USA I would look at Warner Bros. They are the best distribution companies which would be suitable for our thriller. They have demonstrated in the past that they are prepared to take risks on first time British directors and low budget filmmakers and therefore we feel that they would be sable to distribute our film around North America as they will show our film in a wide range of areas.