Our actor and why we chose him

 We chose Yoni Doani as our actor in the music video. We chose Yoni because we felt he knew exactly how to capture the emotions and activity of our character. He knew how to portray our depressed character, however, making the video interesting and attractive for our target audience..

Yoni has a very good singing voice and a strong passion for music. Since a young age Yoni has shown a deep interest in the music industry, not only for making music but what goes on in the industry behind closed doors. Therefore, we felt that he was the perfect man for the job.

Yoni was also a good choice of actor for our video because he is extremeley confident. He would happily perform any actions the director of our music video would request of him and was very professional about his work as an actor for us. We are extremely happy with Yoni's work and his attitude and he continues to impress us with his availability, passion and musical skills.

He also had the suitable looks for our character as he relates to our target audience as a teenager who struggles with his emotions.

Research into Digipaks

Declan McKenna - Stains

Hozier - Island

George Ezra - Wanted on Voyage

James Bay - Chaos and the Calm 

Ten Tonnes - Royal Blood

We are researching into Digipaks of artists who have a similar star image to us. From this, we can gain knowledge of the sort of front and back cover we should be producing in terms of lighting, camera shot, exposure of artist and font of writing. These artists all have a similar star image to ours therefore we can use their work as inspiration for our ideas in the hope that we produce content that is relevant to the star image of our artist. The majority of these Digipaks have black as the main colour with contrasting colours surrounding it such as white and yellow. 75% of the Digipaks have the song titles on their own with no picture in the background. 60% of the Digipaks have an actual picture of the artist where as the other 2 are pictorial metaphors of how the artist is meant to be perceived by the consumer. They all include the name of the artist and the album name on the spine and a bar code. 

A digipak

What is a digipak?

a type of packaging for CDs or DVDs, typically made from cardboard with an internal plastic holder for one or more discs.

Digipak-style cases grew in popularity among record labels and recording artists in the early 2000s

Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak (DVDigipak) is used as a premium package for DVDs and DVD sets. Such packaging is less resistant to abrasion than jewel cases, so it tends to show signs of wear relatively quickly. Licensed digipak manufacturers such as domestic U.S. printer and disc replicator Oasis Disc Manufacturing recommend coating the raw printed paper with a protective UV coating, ensuring greater longevity.