Organic vs Synthetic artists

Organic and Synthetic Acts:

• There are clear distinct between the ways in which different types of artists are represented to ensure shot term of long term success 
• Organic acts are often sold on their 'authenticity', both musically and socially.
• The image of the artists appears 'unconstructed' (although, of course, this is in itself a carefully constructed look)
• Synthetic acts are often sold on their 'look' or personalities 
• The image of the artists is carefully and unashamedly constructed. 

Synthetic bands: 

• One Directions 
• JLS 
• The wanted 
• Take That 
• Girls Aloud 
• The Saturdays  
• Spice Girls
• S Club 7 P

-Often aimed at younger, less sophisticated audiences 

- Profits generated by this kind of artist tend to be part of an immediate, short term strategy by the record company. This is because the audience grows up and eventually out grows the artist. 

- Executives attempt to consrct successful acts out of the artists and the songs at their disposal 

- The image of the artist is often constructed by the record company 

- The artists will be given a short time to prove their success before other combinations will be tried out. 

Organic Bands: 

• Oasis 
• U2 
• Blur
• Mumford and Sons 
• Bastille
• Beatles 
• Pink Floyd 
• Artic Monkeys 
• Guns and Roses 

- They are considered to be more natural 

- The seeds of success within the artists, who have to be 'nurtured' by the record company 

- The image of the artists is enhanced by the record company 

- The artist is given time to evolve and progress though their career. This is because they recognise their fan base will continue to grow and evolve over time.