- control of the camera
- the way in which panning, tilting, focus pull and zooming, and how they are used to create a meaning.
- Length of shot duration- it's fine to play around with the same shot, feature it once in slow motion and then again in quick cut. Repetition of shots is accepted in a music video but the edit should be different. If a music video is slow paced, it's fine for a shot to last a long time as long as there is variety in the camera movement, e.g. pans, tilts.
- Lighting is key for creating meaning- as we see in 'stranger things', a dark subject matter e.g. sci-fi, went lit in a certain way in setting mood or a tone. Therefore in a music video, you would use bright colours and lighting if it's an uplifting song.
- To show movement of a character, it's best to film them from left hand side to right as it shows progression. Jump cuts can also be used more frequently in music videos.
Watching this clip has helped me learn how to improve my music video. They explain how to use subject framing and how important it is as it shows emotional and physical progression or regression, the framing of your subject can communicate a lot about your character's emotional and physical journey. I can use this in my music video as I can show the hero in the music video and the villain.
I've also learnt how to improve my lighting in my video as I should use natural light when possible and turn off tungsten interiors to avoid mixed colour temperatures. This will make the lighting in the video determine the tone.
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