Draft website feedback

To summarise our first draft feedback, they really like the choice of images we chose as it represented the star image well. However, they told us ways to improve it, as they encouraged changing font to make the website more easier to read, and to add a contact page so it would let them interact with our artist and brig them closer to him. We made these suitable changes for our finished product as we wanted to make the website as best as possible for our target audience.

Finished music video feedback part 3

This audience member felt the park shots were confusing as it was hard to take Dolla D serious if he is supposed to be upset. However, to explain on why we did this was to show how alone our artist is, as a normal teenage boy would be with his friends, whereas ours is isolated.

This audience member's feedback told us that the special effects used in the video, such as, the basketball shots, make the video unique and eye catching for her. She likes how these graphics were a recurring theme in the music video.

Finished music video feedback part 2

To summarise this feedback told us that the lighting and special effects used in our music video were very effective. They also found the star image was very clear and relatable.
The feedback we got from this member of our focus group told us that she really liked the range of locations we used in the music video, such as the urban locations as it represented his star image well. She also felt that the use of colours in the video helped outline Dolla's star image and the narrative. This is through the dark and plain colouring of Dolla's outfit, compared to the bright colouring of the graffiti on the walls behind him. This emphasises his differences to the people around him.

This member of our audience explained how the narrative was clear and was very important as it helped sell Dolla D's star image even further. He also stated that the tracking shots used were better than the shots with him still, as the viewer gets less distracted when Dolla is moving. Overall, he really enjoyed the music video and found it eye catching.

Finished music video feedback part 1

The feedback we got from this member of our focus group is that he really liked our editing techniques, however, he felt the narrative wasn't entirely clear, but didn't feel it was important for him as 'Dolla D's' star image really stood out.
However, this member felt the narrative was 'clear to see' as we used the effects and camera shots to the best effect.

This audience member's feedback told us that Dolla D's music is attractive to fans of all music genre's. She also liked felt the effects used in the editing of the 'Day N Nite' music video as it added to the quality and professionalism of the video.

Draft Music video Feedback

To summarise they really liked our music video, especially the effects we used, however, they said some parts of the lip synching is out of time, thus we have since made sure the lip synching matches the lyrics using Final Cut Pro.

To summarise this member of our audience, she really like the music video, however emphasised that he is wearing branded clothing which is confusing with the narrative. We took her advice on board and have since covered up the branded clothing as best as possible using Final Cut Pro.

This member of our audience explains how the park shots make the star image seem unclear, therefore we took this feedback on board, and we will be adding special effects on Final Cut Pro, such as the keyer to select the colour of the sky, to hide the fact that he's in the park.

Music Video First Draft

Gathering Audience Feedback

What is the point of doing a survey?

• To find out what your audience wants to see in the type of video you are producing.
• To help you make productions decisions that will attract your target audience 
• To show you have developed a music video that is relevant to your target audience 
• To show you have an understanding of audience in music video production

Types of Research:

• Qualitative - This method of research questioning aims to discover their opinion and preferences of the target group. Questions in this type of research will be probing or open questions. 
• Quantitative - This method of research questioning enables the gathering of figures or data. You will use this type of questioning when you want to record statistics on audience preferences. Closed questions are used in quantitative research. 
• Both these methods should be used to gain a wider understanding of information from your target audience. 

When do you use Surveys? We have undertaken research into our target audience throughout all stages of the planning and production. This included the following:

• Pre Production surveys - Before we began we researched into different types of genre and target audience. 
• Interviews - we interviewed our potential target audience regarding our initial ideas
• We got feedback from our target audience via our animatic and how we could improve it. Also received feedback about on main singer/artist and whether  he was effective.
• We got feedback from first draft, second draft and final version. 

Focus Group

A focus group is a group of people who take part in a discussion about a certain topic or product before it has been launched/released. A focus group can also provide feedback to the makers of the product, so that they are able to make the necessary changes. This group allows all members to participate with each other during the discussion, and give a new range of ideas and perspectives.

In this case, we got feedback for several different things. These include our website, music video and digipak. We looked at the feedback provided by the focus group who in this case, was classmates and other classes (from a different year group). Allowing a different age group to give us feedback has given us the opportunity to take into account that our video must be perfect for different age groups rather than just one. Therefore, we listened to the feedback of different focus groups and attempted to adjust our products, in order to make them great for everyone.

Open and Closed Surveys

We will create a survey on surveymonkey, questioning others about our video. These questions will include our star image, what they liked, and how they rated it overall.

It is important to have as little 'closed' answers as possible. This is because it limits the people to what they can say whilst also limiting our feedback, whereas an open question can have as much detail as possible, and give us more specific answers. Therefore, we will only ask one or two closed questions, and the rest will be more open minded and allow the answerer to say what they wish.

Open questions can encourage our audience to write a more detailed response which in turn will enable us to evaluate their feedback and use it to make improvements. Downside of this is that unless we put an age bracket on our questions, if we get any negative responses, we won't know if this is valid as they may not be our target audience.

Animatic Feedback

Q: What are the Strengths and weaknesses of our animatic?
A: I really like how you have implemented effects into your music video and it really comes out when looking at your animatic, and also I can see a really clear narrative of him being homeless and being under the influence of drugs. However, one thing I think you should adjust and look over is the camera time you have for some of your shots. I think some are a bit too long and you would see that if you were going to film it like that.

After listening to this feedback, we have changes the timing of some shots as we want our video to be as interesting as possible and continue with the quick paced theme. We will also keep the special effects in some of the shots as listening to this feedback, we feel our target audience will really enjoy it and how it will match with the narrative.

Day N Nite animatic

Account of filming day number 4

Our advance planning for this day of shooting was very helpful with the set up for this shoot day. This is because we knew from the last shoot day that we were going to have to acquire more shots. We decided that we were going to drive to Watford and film inside the skatepark. We believed this was a great location beacuse it was a large open space, filled with graffiti which gives our music video that 'urban' look which we desire.

Once again, our actor had been practicing his lines and his lip-synching at home so that he was perfect on the day.

The animatic came in handy again as we had a set of guidelines to follow, making our period in the skatepark smooth and flowing.

There was little improvisation on this day of filming as we knew what shots we needed to record, however, our director did come up with some shots on the spot after seeing what the skatepark looked like.

One of our tracking shots of our actor worked out better than expected. This was because our actor was free to roam around the whole skatepark, while the camera-man followed closely behind. The camera-man managed to capture the actor from different shots, such as a close-up, a medium-close up and a long shot. The graffiti around the skatepark added extra eye-candy for the viewer too.

We managed our time very well as we had a limit on how long we could park the car in the car park next to the skatepark. We were given an hour and twenty minutes to film all the shots we needed and we filmed them all within this time frame.

The location was also great as we managed to take potential album cover pictures, with the graffiti walls behind our actor.

The same roles were taken up by the same group members for this shoot day as these roles worked so successfully on our last shoot day.

Account of filming day number 3

After reviewing what we had recorded on our second shoot day, as a group, we felt we needed more shots in different locations. So we chose to film in a local park. However, this shooting day was postponed originally due to the heavy snow, meaning we were unable to drive to our locations and carry the equipment, as we feared it may break.

We chose the location of our next filming day a week in advance. We did this because we wanted to go check out the park beforehand and make sure it was a suitable location with enough space and good surroundings. This made for a relatively successful shooting day.

Our advance planning and reheearsal with our actor helped with our shoot day preparations because he knew his lines off by heart and we had given him enough time to practice his lip-synching skills at home, which he did brilliantly.

Additionally, our animatic helped prepare us for the shoot day as we had a set of guidelines to follow when filming our different shots. This is important because without one, we would be filming aimlessly without any structure, causing us to perhaps repeat too many of the same shots or miss some important shots, such as a tracking shot.

In order to prepare better, the only thing we could have done was check the weather forecast as we were supposed to film a couple days before we actually did, but due to the snow we had to postpone our film day. However, this hasn't seemed to be too much of a problem, so generally our shoot day was good.

Our filming went well in the sense that we captured all the shots we wanted to in our location. We managed to stick within our time-frame without staying in the park too late as it would get dangerous.

There was some improvisation within this filming day. For example, the park had a big log which we believed would be useful in our video. So we recorded our actor, Yoni, walking along the log from left to right, and then from right to left, in a wide shot. We felt this shot was useful as it showed his surroundings and the emptiness of the park, highlighting his isolation from everything real in the world.

The group as a whole worked extremely well together as we all had a specific role for the day:

Yoni - the actor in our music video. He would listen to instructions from other members of the group and portray them in the video.

Ethan - the camera-man. He would film any shots he felt were neccessary and make sure the camera was fully charged to prevent the battery from dying mid-filming.

Ollie - the director. He would suggest shots to the camera-man as well as explaining to our actor what specific expressions he wanted to see from him, as well as describing the emotions the actor should be portraying.

As good as this day of filming was, the later it got and the darker it got, we realised that we would have to end our filming day there and go to a new location the next day to film more. This was also due to the fact that we understood that the location would soon become boring to watch for the viewer, therefore we needed a new one.