This is the facebook page of our perfect audience member. As you can see, his likes include rap music and walking around London. Hence why we implemented these aspects into our music video, catching Leon Mescudi's interests.
Aditionally, from learning that Leon is in a Facebook group called 'This is Hip-Hop', we can infer that he is likely to appreciate all generations of rap music, and therefore the generation of 'Day N Nite'.
Leon is in his mid-to-late twenties, which is our target audience age. We hope to capture similar target audience members, like Leon.
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